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Project Verum: Ecom Foundations
Module #1: Welcome
1.0 - Introduction (3:36)
1.1 - Private Facebook Group (0:32)
1.2 - Mindset & Motivation (3:59)
1.3 - Legal Disclaimer
1.4 - Affiliate Disclosure (0:41)
1.5 - Become A Course Affiliate (0:53)
Module #2: Product Selection
2.0 - Introduction (4:01)
2.1 - Product Research - Free Method (19:18)
2.2 - Product Research - Paid Method (38:14)
2.3 - Product Selection During Quarantine (12:33)
Module #3: Store Design & Setup
3.0 - Introduction (1:15)
3.1 - Gmail Signup (0:42)
3.2 - Shopify Store Signup (1:02)
3.3 - Buying A Store Domain (0:52)
3.4 - Shopify Domain Integration (1:25)
3.5 - Creating A Custom Email (2:52)
3.6 - Oberlo Setup (10:08)
3.7 - Copywriting 101 (18:25)
3.8 - Winning Landing Page Images (10:18)
3.9 - Creating Logos & Favicons (6:18)
3.10 - Photoshop 101 (31:18)
3.11 - Creating Homepage Banner (3:35)
3.12 - Debut Theme Setup (36:02)
3.13 - Turbo Theme Setup (45:08)
3.14 - Shopify Preferences (15:14)
3.15 - Loox Setup (9:02)
3.16 - Order Tracking Page Setup (3:58)
3.17 - Upsell Setup (Zipify OCU) (20:33)
3.18 - Facebook Video Ad Creation (15:14)
3.19 - FB Pixel Setup (7:39)
3.20 - Image Optimizer (3:12)
3.21 - Email Marketing Part #1: Introduction (9:46)
3.22 - Email Marketing Part #2: Klaviyo Setup (20:28)
3.23 - Email Marketing Part #3, Intro To Flows: Automating Profit Production (3:51)
3.24 - Email Marketing Part #4: Flows & Automating Your Email Strategy (14:21)
3.25 - Email Marketing Part #5: Customer Acquisition Flow (18:00)
3.26 - Email Marketing Part #6: Cart Recovery Flow (13:34)
3.27 - Email Marketing Part #7: New Customer Nurture Flow (14:17)
3.28 - BONUS: DGS Summit Replay, John On Ad Creatives (3:05)
3.29 - BONUS: DGS Summit Replay, John On Successful Products (3:51)
Module #4: Facebook Ads Theory & Mechanics
4.0 - Introduction (0:58)
4.1 - Why Facebook Ads (4:02)
4.2 - The Facebook Machine Learning Algorithm (5:30)
4.3 - FB Pixel, Custom & Lookalike Audiences (4:29)
4.4 - Facebook Ads Hierarchy (9:16)
4.5 - Facebook Ads Manager 101 (5:55)
4.6 - CBO Mechanics & Optimization (8:50)
4.7 - The Facebook Auction (6:08)
4.8 - Facebook Ad Inconsistencies & Learning Period (5:44)
4.9 - Facebook Ad Policies (16:41)
Module #5 - Facebook Ads Strategy
5.0 - Introduction (1:21)
5.1 - The Facebook Ads Strategy Overview (4:19)
5.2 - (Phase 1, Option #1): Low Budget Start (16:17)
5.3 - (Phase 1, Option #2): High Budget Start (4:15)
5.4 - Funnel Troubleshooting (10:57)
5.4(b) - Calculate profitable metrics using FunnelShoot (10:14)
5.5 - (Phase 2): Scaling Interests (7:15)
5.6 - Retargeting 101 (7:13)
5.7 - (Phase 3): LLA Test & Scale (8:22)
5.8 - (Phase 4) Endgame (6:55)
5.9 - Ultra Method (10:15)
5.10 - (BONUS) Infinity Scale (14:08)
Module #6: Backend
6.0 - Introduction (1:33)
6.1 - Systems Mindset (5:49)
6.2 - Order Fulfillment (12:23)
6.3 - Finding A Private Supplier (9:24)
6.4 - Cash Flow & Basic Finance Management (10:53)
6.5 - Returns & Refund Policies (1:41)
6.6 - Integrating Ticket Management Software (15:20)
6.7 - Customer Support - An Overview (3:34)
6.8 - How To Hire Customer Support Agents (23:38)
6.9 - How To Train Customer Support Agents (14:35)
6.10 - Managing Your Customer Support Team (11:44)
6.11 - Dealing With Chargebacks (7:51)
Module #7: Instagram Influencer Marketing
7.0 - Introduction (2:13)
7.1 - Influencer Marketing 101 (11:39)
7.2 - Instagram Profile Setup (4:06)
7.3 - Influencer Strategy Overview (1:50)
7.4 - Step #1: Finding & Researching Influencers (13:20)
7.5 - Step #2: Contacting Influencers & Building Trust (5:13)
7.6 - Step #3: Instagram Promotion Creative & Copy (8:32)
7.7 - Step #4: Negotiating Prices & Promotions (4:00)
7.8 - Step #5: Measuring Results & ROI (1:16)
1.0 - Introduction
Resources & Supplementals
Shopify Store Checklist: (Google Drive)
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